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Creative Artists Agency
How do you humanize content?
The Challenge.
How do you humanize content?
The Creative Artists Agency (CAA) approached Caandor Labs to create a monthly digital publication report that would focus on Gen-Z perspectives, trends, sports, technology and social behaviors. The challenge was to produce compelling and engaging content that would appeal to this demographic and provide insights for CAA and its corporate sponsors.
Creatives Are Branding
We started by conducting extensive research to identify and digest trends, publications and reports that related to the thematic topic selected each month. We also reached out and polled organizations of color and multicultural Gen Z youth groups to produce stories and gather interview features. This helped us capture qualitative research and testimonial insights by interviewing multicultural youth voices.
Content Strategy & Research
Interviews & Story Capture
Creatives Are The New Athletes
After conducting research and collecting interviews, we began the content writing and editing phase. Our team of writers and editors used the insights gathered to produce compelling content that resonated with Gen-Z readers. We ensured that all content was informative, engaging, and aligned with the thematic goals set by CAA.
Digital Campaigns
The Look & Feel
The design phase included identifying visual goals and inspirations for the publication. Our team worked closely with CAA to align thematic goals and visuals for a collaborative effort. We laid out the copy and included notes to the internal CAA design team. This ensured that the publication's design was visually appealing and complemented the content.
A to Gen-Z
Consumer data and insights were collected, synthesized and beautifully packaged each month. Our findings lead to some surprising feedback from corporate and local sponsorships. Each digital issue was backed with creditable sources and supported by authentic Gen-Z interviews and testimonials. The monthly digital publication report  provided insights into Gen-Z perspectives, trends, sports, technology, and social behaviors. We also included a comprehensive report presentation at the end of each issue. This presentation covered the report findings, subscription data, and highest content impressions communicated to CAA, its subscribers, and corporate sponsors
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