DC Public Schools

Kids can be big - they can also inspire bigger ideas

Client
DC Public Schools
Market
B2B
Services
Development
Production
Strategy
Areas we Focus
Development
Digital Marketing
Immersive Activations
Finished
February 5, 2023
DC Public Schools

The Challenge.

How do you build a curriculum that helps teachers inspire the future generation of creatives in the digital classroom? DC Public Schools Arts Department was intent on creating a resource for Teachers to implement new ways of teaching and evaluating competency through innovative technology. One of those initial pieces being Podcasting since each DC Public School had received a podcast recording kit via equipment and resource updates in schools. Our goal was to help educators implement new and innovative ways of teaching and evaluating competency through the use of technology.

Inspired Content

To achieve this, we focused on podcasting as an initial tool, leveraging the fact that each DC Public School had received a podcast recording kit through equipment and resource updates. We conducted Professional Development Days Webinars on behalf of DCPS teachers to provide guidance and support for incorporating podcasting into their curriculum.



Podcast Production

Kids Can Be Big

Drawing on our experience with the Kids Can Be Big Podcast - a successful student-run program at the Staton Elementary Creative School, we used this model to develop a custom curriculum for the DC Public School Visual Arts Department. This included Animated Video Training Modules that highlighted the benefits of podcasting in the classroom and provided activities for creating curriculum tools through podcasting.

Video Course Training Modules

Train the Trainer

We also developed a range of innovative content resources for students, teachers, and staff to support new ways of teaching and evaluating competency through student-driven podcasting training and video-based training modules.


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The Future

Overall, our program was designed to provide educators with the tools and resources they need to integrate podcasting into their classrooms in a way that is engaging, effective, and meaningful for students. By leveraging our experience and expertise in podcast production, we were able to help DC Public Schools take a bold step forward in transforming their approach to teaching and learning.

DC Public Schools
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OUR IMPACT

Development
Digital Marketing
Immersive Activations