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Hispanic Heritage Foundation
Heritage is more than where you're from, it's what you're made of.
The Challenge.
How do you tell the story of Heritage? The Hispanic Heritage Foundation had 34 years of archived stories, but lacked a scalable storytelling platform to share them. How could they create a podcast that would both honor their history and engage new audiences? Established by the White House in 1988, HHF is an award-winning nonprofit that identifies, inspires, prepares and positions Latino leaders in the classroom, community and workforce to meet America’s priorities.
Creating a Podcast from Scratch
Our team tackled the challenge head-on, from research and strategy to branding and distribution. We mapped out personas and created episode agendas, designed a new podcast landing website, and crafted social media marketing assets to reach the right audience.
Podcast Discovery & Workshop
Production
Creating a Podcast from Scratch
Our launch strategy involved bi-weekly recordings both in-studio and virtually. To keep our content fresh and engaging, we developed a monthly strategy for rolling out new episodes, which allowed us to stay on top of emerging trends and topics.
In addition, we had the unique opportunity to record episodes of Fritanga in remote locations and document the entire experience. This not only provided our listeners with a fresh perspective on Latin American culture and cuisine, but also allowed us to showcase the diversity and richness of the region.
By combining in-studio and virtual recordings with on-location episodes, we were able to offer a dynamic and engaging listening experience for our audience. Our monthly strategy rollouts helped to keep our content relevant and timely, while also ensuring that we maintained a consistent schedule of releases.
Marketing & Distribution
The Look & Feel
To ensure the success of this project, we implemented a comprehensive marketing and distribution strategy that involved creating visually engaging social media designs and templates for various platforms. We also integrated the TikTok partnership to leverage the platform's reach and popularity among younger audiences.
To further enhance our social media marketing efforts, we incorporated reels and interactive video creation into our content strategy. This approach proved to be highly effective in capturing the attention of our target audience and driving engagement with the podcast.
In addition, each episode of Fritanga was accompanied by a Media Kit that contained social media graphics, video and audio pulls, engagement metrics, and reporting. This helped us to promote the content and grow our audience through various channels.
How It'll Move
The Fritanga podcast is now a vibrant, engaging platform for Hispanic Heritage Foundation stories, with a strong brand identity and a broad distribution strategy. Our work has helped to preserve and share the rich history of the foundation, while also reaching new listeners and building a community of engaged fans.
Want to learn more about how we built this podcast from the ground up? Contact us today for a detailed case study and learn how we can help you take your storytelling to the next level.
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